The 2024 Get Ready Queensland disaster preparedness campaign Weather Doesn't Plan, But You Can, featuring ambassador Jonathan Thurston has achieved unprecedented stakeholder engagement and community participation across the state.
Campaign reach exceeded expectations, with 2.1 million complete online views and 1.25 million television impressions, significantly amplifying our shared resilience message across multiple channels.
The campaign encourages householders to take action using the online planning tool and to date more than 13,500 household emergency plans have been created across 58 Local Government Areas (LGAs), from Torres Strait to Toowoomba and Doomadgee.
The plan links to council emergency dashboards, empowering residents to learn their risk and giving them vital, council-specific emergency information and resources.