Your car can’t protect you from floodwater.
In its second year, Your car can’t protect you from floodwater is the latest instalment in the Queensland Government’s long running If it’s flooded, forget it campaign. Presented as a car ad gone wrong, the campaign highlights what can happen to your car in floodwater, and reminds Queenslanders that flooding can take anyone by surprise.
Cars are safer than ever before, but when it comes to floodwater, it’s a different story. Research suggests that many drivers overestimate their car’s ability to drive through water, even if they’ve never tried. But the fact is, a car can be swept away in as little as 15cm of floodwater.
It’s a powerful and confronting ad, and it needs to be. Vehicle-related incidents are a leading cause of flood related deaths, with more lives lost in Queensland than anywhere else in Australia.
If it’s flooded, forget it is managed by the Queensland Reconstruction Authority as part of Get Ready Queensland. Get Ready Queensland is a year-round, all hazards, resilience building initiative helping communities prepare for natural disasters.
The campaign was developed in consultation with the Department of Transport and Main Roads, the Queensland Fire Department, and the Queensland Police Service.
Help us get the message out!
Your car can’t protect you from floodwater will be in market from 18 November 2024 to 31 March 2025 and we’d love your support to help spread this important message far and wide to Queenslanders.
You’ll find a range of campaign creative below for you to share throughout your networks. Be sure to check out www.qld.gov.au/FloodedForgetIt for expert advice, practical tips and to view the ad.
Key Messages
- Even in shallow floodwater, your car’s steering, engine and electrics can fail.
- Your car can’t protect you.
- Opt for playing it safe.
- Opt for waiting it out.
- Opt for making it home safe.
- If it’s flooded, forget it.
- Search flooded forget it to learn more.
Contact us
If you have any questions please get in touch with the Get Ready Queensland team at: GetReady@qra.qld.gov.au
Social Media
Use the posts below or share one of ours. Don’t forget to tag us!
Facebook: @GetReadyQueensland
Instagram: @GetReadyQueensland
Image (click image to download) | Suggested post copy |
| Driving in severe weather – you never know what’s around the corner. Have a backup plan for when conditions change and opt for making it home safe. Your car can’t protect you. If it’s flooded, forget it. Learn more at www.qld.gov.au/FloodedForgetIt #FloodedForgetIt #GetReadyQueensland #YourCarCantProtectYou #MakeItHomeSafe |
| Even as little as 15cm of floodwater can cause your car to lose traction on the road and be swept away. Slow down, drive to the conditions, and always obey road closure signs. Your car can’t protect you. Opt for playing it safe. If it’s flooded, forget it. Learn more at www.qld.gov.au/FloodedForgetIt #FloodedForgetIt #GetReadyQueensland #YourCarCantProtectYou #Playitsafe |
| The weather can be unpredictable, but you can be prepared. No matter what you drive, your car can’t protect you. If it’s flooded, forget it. Learn more at www.qld.gov.au/FloodedForgetIt #FloodedForgetIt #GetReadyQueensland #YourCarCantProtectYou #WaitItOut |
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| Corflute Sign (17.61MB) | |
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Your car can’t protect you from floodwater. If it’s flooded, forget it.
With holidays around the corner, and the severe weather season well and truly underway, the Queensland Government’s latest installment in the long-running If it’s flooded, forget it campaign is a timely reminder about the dangers of driving in severe weather.
Your car can’t protect you from floodwater explores what happens to your car in floodwater and reminds Queenslanders that flooding can take anyone by surprise. It’s a powerful and confronting ad, and it needs to be. Vehicle-related incidents are a leading cause of flood related deaths, with more lives lost in Queensland than anywhere else in Australia.
Driving during severe weather in Queensland, you never know what’s around the corner. A car can be swept away in as little as 15cm of floodwater, and even in shallow floodwater, steering, electrics and the engine can all fail. Alarmingly, research suggests many drivers overestimate their car’s ability to drive through water, even if they’ve never tried.
From hot and dry conditions to torrential downpours Queensland’s weather can change in a flash. So, before you head out in the car; check the weather, and the roads, and have a plan to stay safe when severe weather strikes. Always drive to the conditions, and if in doubt, wait it out.
If it’s flooded, forget it is managed by the Queensland Reconstruction Authority as part of Get Ready Queensland.
Be sure to share this important campaign with your family and friends this severe weather season. Head to www.qld.gov.au/FloodedForgetIt for expert advice and practical tips and be sure to follow @GetReadyQueensland on social media.